Posted on 22 November 2014.
A big old billboard stuck to a tower of sea containers has been dubbed ugly by Rockingham council planners who have recommended it be refused.
The sign has been proposed by national property developer Australand to promote its emerging Baldivis Parks project.
Australand plans to affix the billboard atop five stacked sea containers 50 metres from the emergency lane of the freeway, 1.3km north of the Safety Bay Road off ramp.
The billboard’s target audience is intended to be drivers and passengers of vehicles travelling north along the freeway.
The billboard’s sea container superstructure would be 13 metres high, as demonstrated, left, and the sign would be illuminated by four LED solar floodlights.
But a trio of Rockingham council planners comprising planning officer Keara Freeley, statutory planning co-ordinator Dave Waller, and statutory planning manager Mike Ross have slammed the idea.
The planners argue the billboard would detract “from the appearance of its surroundings due to the signage being proposed above the upper height of the tree canopy”.
The sea containers are also excessive in scale, the planners have advised their political masters in an agenda paper to be debates at a council meeting on Tuesday night.
“The use of sea containers is considered to be an unusual method of construction in lieu of a dual pole supporting structure,” the planners expand.
“The use of second hand construction materials results in a visually poor and industrial appearance.”
Australand and signage companies would likely interpret approval of the billboard as a “green light” to other similar types of advertisements along the Kwinana Freeway, the planners continue.
The planners also allege the sign, pictured, right (with obligatory Holden Commodore ute), was illegally erected beside the Caltex Service Station on the corner of Baldivis Road and Safety Bay Road.
When consulted, Main Roads Western Australia had no objection to the shipping container billboard overlooking the freeway, provided it was only in place for a maximum two years or until 80 per cent of the Baldivis Parks blocks are sold.
Australand has argued the billboard superstructure needs to be 13 metres tall to retain the mature trees and vegetation located between Baldivis Parks and the freeway.
But the planners reason that no shipping container billboards and no signs of the proposed scale currently exist along the freeway in the district.
The largest estate marketing signs approved in the area were also for Baldivis Parks.
The council’s planning committee recently agreed with their planning advisors five councillors to nil.
The full city council will have the final say on the billboard on Tuesday night.