Posted on 14 November 2015.
Only its facade will remain much as it was before fire gutted the Guildford Hotel in 2008, but a beer garden is set to return, according to a licence application that demonstrates it’s full steam ahead for a return of the state heritage listed venue.
The application reveals a large al fresco beer garden will coexist alongside several casual indoor drinking and dining areas when the 1883-built hotel rises from the ashes.
The current hotel owners have applied to transfer their existing liquor licence to ESGDJA Pty Ltd, run by Steve Garcia and John Ahern, which operates The George, The Aviary and Wolfe Lane venues in Perth, and The Byrneleigh in Nedlands.
Garcia and Ahern envisage the hotel, pictured here before it burnt down, will be “a home away from home”.
“The Guildford Hotel will be an extension of your own lounge room,” they promise.
“The beer garden will be an important feature of the hotel … and it is envisaged it will be a very popular area for patrons to drink and dine.”
The target market for the resurrected hotel will mainly be local residents, workers and business owners aged 40 and above.
“They will characteristically have disposable income allowing them to treat themselves regularly and, on occasions, friends to a night out,” the application asserts.
Generation Y locals between the ages of 21 and 35 will take a back seat for a change, as the hotel’s secondary market.
“This group of patrons will no longer have to travel to the city,” the application promises.
“Typically this group of patrons will socialise on the weeknights and generally will have a high disposable income for social outings and eating out.”
Tourists, and day trippers from the big smoke, will be a tertiary target market.
Live music is envisaged from 5pm to 11pm on Fridays, 1pm to 4pm and 8pm to 11pm on Saturdays, and of course, for Perth’s quintessential Sunday sesh.
Anyone wishing to comment on the liquor licence application can do so here.
And tell ’em oneperth sent ya.