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Chicken Treat objects to McDonald’s

... ironically in the suburb of Eaton.


The owner of a Chicken Treat outlet has objected to a planned McDonald’s, ironically in the suburb of Eaton, claiming the eatery will cause “mass extinction” of smaller businesses in the area.

Plans by McDonald’s Australia to erect its latest outlet on Albatross Crescent in the Bunbury suburb of Eaton have been slammed by Adrian Stott who owns a Chicken Treat outlet in the same suburb.

In a letter to Dardanup Shire, Mr Stott says the $2.5 million Maccas should be rejected “as it is not in the best interest of the local community as well as established local business”.

Eaton McDonald'sMr Stott reasons that once the new Eaton-Treendale bridge has been built, the planned McDonald’s will  be just over five minutes away from an existing Maccas in Treendale.

“The population of the Eaton/Millbridge area does not yet support the addition of another very sizeable fast food restaurant nor justify the expansion of the area already dedicated to food/restaurant businesses,” he continues.

“As such, a new McDonald’s in Eaton will not miraculously create new customers and a net increase of consumer consumption.

“In the short time since Hungry Jack’s (HJ’s) opened in June 2015, the Chinese Restaurant at Eaton Fair Shopping Centre seems to only sustain very inconsistent trading hours and many of the other restaurants in the shopping centre have reduced opening hours.”

Mr Stott is one of six objectors to the planned 617sqm McDonald’s. One person supported the pictured eatery.

“Chicken Treat, a local Western Australian company which has operated at Eaton Fair shopping centre for 15 years, has sales reduction over 25% since HJ’s came to Eaton, resulting in financial stress,” Mr Stott adds.

Hungry Jack’s is also a Western Australian company, with its first outlet opening in Innaloo in 1971. The burger chain spread rapidly throughout Australia after that, but its headquarters remains in Osborne Park.

“McDonald’s would likely compound distress in the Eaton food/restaurant sector, leading to mass extinction of smaller businesses …,” Mr Stott laments.

“As an example of the local employment impact felt by new competition from a large multinational restaurant chain, Chicken Treat Eaton has been forced to reduce staff numbers by over 25% since HJ’s came to Eaton.

“Although they have great financial muscle and influence, McDonald’s should not be granted special permission to develop on a site which is clearly outside the restaurant area of Eaton and originally zoned for other important mixed business usage that the community require such as medical services, financial services, etc.”

The McDonald’s is planned for a block that sits beside the Eaton Tavern and drive-thru Bottlemart bottleshop.

A report by the Shire of Dardanup says the planned Maccas “demonstrates general compliance with the relevant planning instruments” and should be approved.

A state assessment panel is scheduled to decide the fate of the McDonald’s at a meeting at the shire’s offices on December 7.

Pictures: Hindley & Associates Pty Ltd Building Designers

One Response to “Chicken Treat objects to McDonald’s”

  1. Bob says:

    Unfortunately for Mr Stott and the palettes of the people of Eaton, competition is not a valid planning issue under the Act.


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