Categorized | North

Bikini Girls boss back in business


The boss of the former Bikini Girls chain has won approval to reopen a defunct “therapeutic massage service” in suburban Perth – against the wishes of WA’s largest local authority.

Bikini Girls founder Bon Levi has successfully appealed the City of Stirling’s refusal of his massage business at 22C Muriel Avenue in Innaloo.

The decision of State Administrative Tribunal member Maurice Spillane was delivered on January 28 but not published until today.


Mr Spillane’s approval is conditional on no more than two “employees in relation to the therapeutic massage business” being on site at any one time, and the workers being supervised by a “permanent site manager”.

The business – located in a small row of shops across the street from low density bungalows – will be allowed to open between 10am and 7pm Monday to Saturday.

Operation on Sundays and public holidays will be prohibited.

The former Bikini Girls shop had been closed pending Mr Spillane’s decision.

Now he has found the proposed use is legal the shop can reopen.


Mr Spillane ordered that the shop was not to sell publications classified as restricted under WA’s Censorship Act or products intended to be used for sexual activity.

Permanent, obscured curtains must also be installed and drawn during night time to prevent direct view into the premises.

Before Mr Spillane, town planner John Meggitt, engaged by the city, disputed Mr Levi’s description of the service as “genuine Swedish Bowen therapy massage”.


Mr Meggitt said that Mr Levi’s masseuses wore bikinis or lingerie. He submitted that this was more for “titillation and entertainment” than for the care and treatment of clients.

He said the city had received complaints about loud music, antisocial behaviour, inappropriate trading hours and undesirable people in the area.

City witness, and Scarborough MLA, Liza Harvey said she would have no problem if the business were operating in the Osborne Park industrial area. However, she opposed its operation in a residential area.

SINCE 1971

Mr Levi explained he had been in the massage business since 1971 when he owned the Bikini Girls business in Adelaide.

He said his business was genuine and the bikinis and lingerie were “simply marketing”.

Mr Levi said no sexual services would be offered.

He said his Bikini Girls shop on Canning Highway in Applecross had done very well.

But a dispute with the Department of Consumer Affairs had forced him to paint out the shop’s ‘Bikini Girls’ advertising hoarding, and trading figures dropped to near zero.

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